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DIGITAL CENTRALISATION

going to have to rethink how we interact with our apps and devices. The onset of smart speakers and better voice search has made it so it’s no longer necessary to look at a screen to input data. Desktop devices are becoming less and less used as well, with mobile continuing to take over. New types of visuals and more audible clues will likely be included in next-generation UI, and consumers will adapt to them quickly, so long as they serve their core needs.
It’s hard to say how fast these trends will manifest, or what types of devices and upgrades will dictate their development, but I’m confident we’ll see increased exposure on all these fronts as 2018 develops.
Regardless of how you feel about technology, or your primary motivations for using it, I think we can all be excited about the new gadgets and infrastructure that await us next year.
Founder & CEO of AudienceBloom, a Seattle-based content marketing firm, as well as EmailAnalytics, an email productivity app, and Kwippy, an iOS/Android app in which users receive themed photo challenges randomly throughout the day. I'm on a mission to demystify and simp...
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